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POPin Blog

2016 Kick-Off Meeting – How To Really Benefit

So where will you be next week? Las Vegas? Miami? Anaheim? Phoenix? Well, here’s hoping it’s somewhere sunny and warm. We’re not talking about an extended New Year’s vacation. We’re talking about your company’s ‘2016 Kickoff’ meeting Whether it’s executive-only, sales specific or customer centric, companies are getting prepped for their annual pow-wow to talk through corporate goals, change initiatives, marketing strategies, product training and selling scenarios. But since it’s undoubtedly not your first rodeo, your excitement level might not be all that high. In fact, you might be kind of dreading it a little bit. Because aside from the open bar and end-of-week golf tourney, these “kick-off” meetings seem like carbon copies of years past. But unless you’re personally responsible for the agenda, there may not be much you can do. Or can you? Well, we think that with the right planning, you can make your kick-off meeting exceedingly successful – both for your company and for you personally. Get Involved with Your Goals What do you want to learn? Who do you want to meet? What information do you want to share? Now is the time to think through YOUR specific goals. Make a short list – a game plan if you will. Set up coffees, lunches, dinners – whatever your schedule can manage. As a business leader, it’s up to you to reach out and get the collaboration going. Get Involved with the Content Treat the kickoff as a special meeting where everyone feels energized as the team sets the initial course for the best possible product. At least, that’s how it’s supposed to work. In reality, kickoff meetings can feel like a drag as certain people try to talk over each other or push their own agendas. The key to success is involving people instead of just reviewing documentation. Treat documentation as tools that create context for the kickoff activities. Review the documentation to get people in the right direction, then dive into the activities and let the ideas flow. Get Involved with the People This is more than just meeting your team at said open bar. It’s saying yes to network opportunities, even when you’re tired or have 300 emails waiting for you. It’s about being actively engaged even if you’ve seen this same group of people every year for the last five years. And again, as a business leader, it’s up to you to make the collaboration happen.