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POPin Blog

Conscious Collaboration Breaks Barriers

There is always a way to get better in touch with your customers. Every business owner or business executive not so secretly hopes that their message resonates on a deeply personal level. So much so that the prospective client will immediately say, “Hell yeah! This is exactly what I need!” Well, what if we told you there were ways to really get inside the mindset of your customers. We came across three great tips to speak directly to your ideal customers from Maria Ross that we just had to share with you.
  1. “Identify” First things first, you have to identify who it is you want to target. Create your ideal target profile of your customer. Get really granular with it too. What is it that they want, what do they look for, what do they do, who are they? Maybe even make a list of your top five clients who embody the ideal profile you look for and go off of that.
  2. “Ask” Seems simple enough, right? Just ask them what it is they want and what kind of problems they are facing! Engage them with your message. It can be extraordinarily helpful to bring in and leverage their experiences in order to make your product or service better than before. If you give them the space to elaborate on their desires, you can utilize their knowledge to better yourself. Really, you’re setting yourself up for success.
  3. “Mirror” So, you’ve identified your target market and you’ve asked them what kind of problems they’ve faced. Now what? It’s time to put it into to action. When a customer uses a particular phrase that embodies what they want, use that in your copy material. That way, they are hearing what they WANT to hear– not what you hope they want to hear.
Really get to the heart of the pain points your customers and potential customers are feeling. It’s the only way to address them and solve the issues at hand.