Essential Ways to Engage Doctors with Your Entire Organization
are hectic and erratic. One day, they will be moving from patient to patient every 15 minutes. The next, they may be spending hours working with the same patient. With inconsistent schedules and “offices,” not to mention working in shifts and departments, it is easy to see why doctors can become disengaged with each other and their healthcare communities. This poses a problem for healthcare organization administrators, who rely on consistent communication with doctors to realize the best possible treatments for patients. Here are four essential moves you can make to engage doctors in your healthcare organization:
Engage your physicians.
- Build trust. Communication relies on trust, which can be difficult to find with so little time left for building relationships with colleagues. Thus, this requires a very active effort on the part of administration to at least become familiar with their organization’s doctors and their concerns. Administrative officials should always make themselves available to speak with their doctors. A good way to do this is with regularly scheduled open office hours, in which any doctor or nurse can walk in and have a quick meeting.
- Encourage community. It’s unrealistic to expect everyone in an organization to be friends, or to even like each other, but a sense of community can be fostered through events like Christmas parties, where everyone from the hospital comes to fellowship and celebrate. The largest unifying factor in a health care community is a sense of shared purpose and action behind a mission to care. Remind your doctors of their value and impact.
- Notice strengths. This one is important not just for community purposes but also for healthcare purposes. If doctors know each other (and each other’s backgrounds and expertise) across departments, they can call on each other for expert opinions, thus offering the best care to patients. For instance, there may be two doctors with the same training working in podiatry. However, one doctor has more experience in sports medicine. If his counterpart knows this, he can call on him for a patient with a broken foot from soccer practice.
- Listen effectively. Doctors are the heart of a healthcare organization and their expertise is critical in operating an institution that delivers patient care effectively. When you listen to a doctor’s feedback, do not just put it on the backburner for later. Instead, it is important that you critically engage with their input and investigate the scope of their problem or idea – is it just affecting one individual, or is it a community issue? This can be hard to determine from word of mouth. Fortunately, POPin’s solution quantifies feedback and frequency, delivering it to leaders in an easy-to-read format.
In a booming healthcare domain, engaging with doctors meaningfully can seem difficult if not impossible. POPin can help. POPin is a platform that organizes team feedback and ideas for leaders. It’s completely online and mobile, making it convenient for doctors to use in their free moments, and leaders to see in real-time. With POPin, your healthcare organization can chart the best progress with physician’s buy-in.