POPin Blog

Getting Smart with Your Engagement Strategy

Strategy is a concept that all organizations need to help them enhance organizational improvements. It’s through the development of behaviors that leaders are molded and shaped in the workplace culture. Here at POPin, we understand that, and it’s through that core value (we call it buy-in) that sustains the culture and performance of any given company. Your people have the biggest impact on your business’s performance, bar none. But without guidance and strong leadership, they won’t be able to act in ways that help achieve your goals. Leaders also need to have the tools that empower and equip them to motivate and direct their employees. Without that, employee can become disengaged. In fact, a recent survey by Dale Carnegie Training found that 71% of employees are not fully engaged by their work. 71% is a staggeringly high number. That means there are only about 3 out of 10 of YOUR employees that actually care about their jobs and the projects they’re working on. This definitely is a problem for and amongst your employees, but it’s an even bigger problem for management. A workforce of unengaged individuals can be toxic, leading to poor work outcomes, high staff turnover, and poor culture. We wrote a paper about this not long ago comparing it to the Zombie Apocalypse. Apathy is contagious, and it’s not a disease Not only that, but you as managers will have projects and initiatives that fail. You will have business goals and deadlines that will fail. Without employees who are bought-in to initiatives, your organization cannot run in an optimized way. The good news is that there is something you can do about it. As a leader, you can leverage the concept of crowdsourcing in order to allow your teams to  make decisions that are actually relevant and important to your goals. Open discussions and the ability to share their opinions can give your staff ownership of their roles and create a culture of engagement and unity. That’s EXACTLY what you as a leader want. And that’s also what makes a smart engagement strategy.