It’s Time To Connect
Connecting with your audience is so much more than just posting some content and hoping they’ll be interested. You have to craft compelling content that will make your audience feel
something. You want them to connect, not just skim it over and move on. It’s about creating a conversation with them. So, how does one do that? You have to utilize a psychology-based strategy when it comes to engaging and communicating. Melissa Chu
wrote 5 wonderful techniques we think you ought to know about.
- “Use stories to connect emotionally.” When you make it personal and connect to people based off your own experiences, they’re way more likely to take an interest. The idea is to humanize your content. It’s all about engagement, right? So engage your audience with content they will feel personally connected to. Maybe something that will inspire them to innovate. Simple, right?
- “Answer the question, ‘What’s in it for me?’” Show your readers exactly what they want to see by keeping them in mind while crafting your content. With them at the forefront of your mind, try answering the question, “What’s in it for me?” on their behalf. What is it that they want? Do they want something witty and sarcastic? Do they want something intellectually-driven? Or maybe they would like something heartwarming? At the end of the day, they want to relate to what you’re offering them. They want to feel engaged by you. It might even be worth it to get some people in your target audience together and actually communicate with them. Pay attention to what it is they hope for… what it is they care to experience.
- “Provide social proof.” Okay, so you’ve probably heard the phrase “if everyone was jumping off a bridge, would you?” at some point in your life, right? It was most likely your parents trying to deter you from doing inappropriate stuff just because your friends were doing it. Nowadays, however, everyone wants what everyone else has. That’s why Yelp is so popular. People really care about the reviews and testimonials of others. It is so incredibly helpful to see what other, real people are saying about a service or product you were hoping to buy/experience. Once again, it comes down to engagement. Your audience wants to see that their peers are just as interested.
- “Associate your brand with authority figures.” This one goes hand in hand with the last technique. No matter what circle you’re running in or what field sparks your interest the most, you have someone you look up to and like hearing what they have to say. When those people in authority positions– ie) social media personas or celebrities or high-profile business leaders– represent your brand, new followers flock towards you. Of course, you can’t just casually ask one of these figures to endorse your brand, but it’s definitely a possibility. If you don’t have the funds for this, you can easily build up your credibility in other ways.
- “Build scarcity.” In today’s society, more people fear missing out on something cool or special than anything else. The FOMO is real these days. That’s because people want what they can’t have or what is scarce. In her article, Melissa Chu writes, “You can create the feeling of scarcity by offering to give away or sell something in limited quantities or for a brief period of time.”
So, as you can see, everything comes down to people– and how they relate to what you’re offering. We’ve said it once or twice (or 215 times) but engagement
is everything; that, and communication. People just want to feel like you’re relating to them on their terms.