451 Research Report Commends POP Mobile App As a “Leading Light” for Crowd-solving Solutions
Startup’s Platform “Takes Brainstorming to Another Level of Engagement”
Irvine, CA – March 30, 2016 – POPin
, a lean startup platform for executives to share and solve business-critical problems, has been commended by a new 451 Research report for being “a well-differentiated tool designed to support one of the biggest challenges of the era – supporting and sustaining transformational change.”
The POPin crowd-solving platform and mobile app are designed to broaden enterprise engagement to enable problem-solving, brainstorming, and innovation. Users create a micro social network around a particular issue for a limited period to drive engagement among internal teams, as well as with partners and customers.
“POPin is getting strong endorsement from some big-logo companies and is emerging as a leading light in the new industry category that it is calling initiative success management (ISM),” which combines elements of enterprise social networking, staff alignment, and survey technology, according to Katy Ring, Research Director of IT Services for 451 Research, an influential IT industry analyst group.
POPin can also be used to validate new product specifications, or to help assimilate new leaders when they join an organization.
“The POPin platform allows leaders to solicit feedback from diffuse groups located in different places who, using the platform, can join a focused online discussion forum to vote on shared priorities to solve problems via a ‘ground up’ approach,” Ring wrote, adding that POP is “marketing into the digital transformation zeitgeist, and so its timing is excellent.”
POPin has been used by a broad range of enterprise customers including DirecTV, CoreLogic, Amgen, Kaiser Permanente and Mercury Insurance, among many more. DirecTV, which was recently acquired by AT&T, used POP’s platform post-acquisition to identify barriers to a successful integration of the two companies. CoreLogic, a provider of business intelligence and analytics for financial and property data, used POPin to create a more inclusive culture between the company’s staff and leadership team.
“POP’s customers say that the ability of the tool to enable anonymous feedback is unique and is the product’s key differentiator,” Ring wrote in her report. “There is simply no direct competitor.”
“POP is proud to be recognized by 451 Research for being a real market innovator in the emerging category of Initiative Success Management,” said Hayes Drumwright, founder and CEO of POP, and the co-founder and former CEO of Trace3. “POPin allows more people to help prioritize ideas in a safe environment because everyone’s suggestions and votes are made anonymously.”
POP is currently being used within the IT departments of many Trace3 customers, which 451 Group considers an “astute move,” since many social enterprise tools are first adopted by IT departments before being made available to the larger enterprise.
- 451 Research Report – Click on http://popinnow.com/451-group-report-pop-relaunches/ to download a copy of the report, “Crowd-solving platform provider POP relaunches, gets funding round.”
POPin is a crowd-solving mobile platform that helps organizations harness the power of people by bringing new ideas and viewpoints into focus to make initiatives succeed. The app leverages crowdsourcing and crowd-solving to meet specific business challenges and provide a common voice for collaboration. POPin also offers SaaS, web interfaces and dedicated engagement managers to deliver timely and innovative impacts to relevant corporate objectives. For more information, visit www.popinnow.com