Why Corporate Collaboration Tools are Fundamentally Flawed
These tools lack the ability to derive meaningful insights from the interactions between employees and colleagues.
Facebook Workplace and other popular corporate collaboration tools, such as Yammer, Slack, Skype, WhatsApp and Salesforce Chatter, all promise a kind of magic bullet for today’s geographically diverse workplace. And, if the goal is easier communication and a more modern channel for information sharing, then these tools can achieve some measure of success.
Where they miss the point, however, is in their ability to derive meaningful insights from the interactions that take place between and among employees.