POPin Blog

Crowdsourcing: Friend or Foe of KM?

Seen from a knowledge management perspective, crowdsourcing is a technique for capturing and using tacit knowledge. Often used for innovation, crowdsourcing can bypass organizational structures to obtain insights from large groups of individuals either within the company or outside it. Innovation has become a driving force for many companies; according to Forrester, more than 60 percent of Fortune 500 companies have appointed a chief innovation officer, and nearly 75 percent have innovation strategies. Crowdsourcing can also be a mechanism for increasing employee engagement and buy-in. The opportunity to share ideas for improving operational performance can shift employees from questioning change to supporting it.