Facebook Workplace jolts enterprise collaboration but misses point of next-gen social
The landscape for enterprise social just got more interesting with Facebook’s recent launch of “Workplace,” a tool the company says brings the most popular attributes of its consumer network to the workplace. The company touts its ability to help people around the world, who work in different ways, to “stay connected.” At face value, it may sound plausible. It builds on the success of Facebook’s vast consumer network with tools, features and functionalities that are familiar to millions of employees – and which they would presumably embrace in the enterprise. It also seems to make sense in today’s business environment, which is more globally and geographically dispersed than ever before. So, the concept of staying in touch, sharing ideas and working though problems from the convenience of a smartphone may sound innovative, even business critical.