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POPin Blog

Your Pitch (Not Product) is the Problem

I had one of those terrible epiphanies as an entrepreneur last week. I realized I might have wasted eight months thinking about product fit instead of pitch fit… To be fair, I had never really given pitch fit a ton of scientific thought. One meeting changed all that. I was with my head of Business Development at a coffee shop in downtown San Francisco. We were excited because we were meeting with Joe Sexton. Joe is currently an Executive in Residence at Greylock and Lightspeed, and was the former President of Worldwide Field Operations at AppDynamics. AppD is a stellar startup in Silicon Valley that has created an insane amount of value for clients and investors. Joe was an integral part in that.