POPin Blog

SandHill.com article: Unleash the inherent power of crowdsolving

Few people recognize the subtle but crucial difference between crowdsourcing and crowdsolving. Crowdsourcing taps the proverbial “wisdom of the crowd” by utilizing resources or information from the general public such as a Kickstarter campaign to fund a struggling band’s new record or tour. But all too often, enterprise crowdsourcing degenerates into useless white noise when employees share countless messages over social media platforms without creating any actionable results. Time gets wasted and new ideas get stifled in the online free-for-all. By contrast, crowdsolving for the enterprise is neither a charity case nor mob rule. It involves a unique type of problem solving by operationalizing the engagement of employees, vendors and customers. This inherent power makes crowdsolving the future direction for initiative success management.