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POPin Blog

‘Steve Jobs’ The Movie – Takeaways for Business Leaders

Have you seen it? No, not the Star Wars trailer. We’re talking about the new film based on his life Apple founder, Steve Jobs. You haven’t? Well, sadly you aren’t alone. The film has proved less popular with the public, opening to disappointing box office returns, and no longer the Oscar favorite that many predicted. The film has only made $7.3 million in its opening weekend, Variety reports, well below the $19 million that had been predicted. So we guess we are among the few who shelled out $42 (including popcorn), and among an even bigger minority who actually enjoyed the film. Maybe it’s because we can’t resist the firepower and thrill of a product launch, or maybe we’re just suckers for anyone in a black turtleneck. But the truth is – accuracy aside – there was a lot to like in this film. But no spoilers here. Instead, taken along with other media, the bios, books and documentaries, we know that there’s still plenty for us to learn from the master.
  1. Skate to Where the Puck is Going to Be In 2007, Steve Jobs said, “There’s an old Wayne Gretzky quote that I love. ‘I skate to where the puck is going to be, not where it has been.’ And we’ve always tried to do that at Apple. Since the very, very beginning. And we always will.” Jobs’ ability to anticipate future trends helped Apple dominate now-burgeoning markets like digital music sales (through the iPod and iTunes Store).
  1. Surround Yourself with Good People Steve Jobs wasn’t a great computer engineer. Apple would have had no chance if Jobs was the only one building the computers. That’s why he recruited Steve Wozniak. He learned you can’t do it all yourself in your career — at least not if you want to see your work succeed on a massive scale. You need people. They must be talented. They must be inspired. They must be held accountable. They must be given the opportunity to succeed and fail on their own and not just be a puppet for your will. As a result, through the years, Jobs’ companies have blossomed thanks to the brilliant people he’s brought on board – like Apple CEO Tim Cook and Pixar CCO John Lasseter.
  1. Take Risks Jobs was willing to cannibalize his company’s products in the name of progress. Many CEOs would have been hesitant to develop the iPhone, knowing full well that it would help to make the iPod obsolete – but Jobs did it anyway (and took a big bite out of the mobile market).
  1. Obstacles are meant to be Overcome Jobs and Wozniak ran out of money while developing the first Apple computer. Instead of giving in, Jobs sold his van and Wozniak sold his graphing calculator. When there’s a will, there’s a way.