POPin Blog

Strategizing a Strategy

No matter what department you’re in, no matter what type of market you sell to, strategy is a vital step towards success. We honestly believe that a good strategy can do wonders to your company in the way of increasing productivity and success. A quick Google search defines strategic planning as “an organization’s process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. It may also extend to control mechanisms for guiding the implementation of the strategy.” This means playing it smart, not just throwing together a half-baked plan. We really liked what William Pirraglia had to say about how “strategic variety involves vision, mission and outside-of-the-box thinking.” A good strategy begins with an open conversation. A critical part of a strategic planning session is collecting insight from both internal and external audience. You have a full team of individuals, each with their own experiences and opinions; and you must utilize these people during the planning stage. We know that strategy comes with having vision and motivation to execute something. When you open the dialogue between your team, you are able to build up your strategy based on actual experiences. Like I said in the last blog about innovating, communicating, and motivating, your employees are the ones to deal with the customers first hand. They are the ones who know what they want for the future and, with that, they can help to strategize in order to give the people exactly what they would like to see more of. Strategic planning only goes so far though, you see. In order for your approach to reach its fullest potential, you have to actually execute your plan. In creating this strategy, you have devised a natural plan for your company. You essentially generated an action plan so you have to fulfill it. Developing a plan to use inbound marketing techniques in order to gain more ROI only means so much if you do not actually use the inbound strategies. A plan is the stepping-stone to execution with ultimately leads to success. We make plans all the time, right? We plan to make spaghetti for dinner or we plan to build that Ikea desk later, but to have a truly strategic design means much more. You have to be willing to think creatively in order to see yourself to the end. You must be willing to execute a fully thought out and detailed plan.