Trust as the Building Block of Success
We all know how vital it is for your clients, employees, and followers to trust
your brand, your business, your consistency. When you do have that trust, growing your company and encouraging productivity becomes much easier. Just remember that trust, though often easily given, is almost impossible to gain back after losing it.
Though trust is not a tangible thing and therefore is hard to quantify, there are a few ways to develop and nurture trust within a business. Chelsea Berler created a list of these actions for Entrepreneur.com
that we wanted to share with you, dear readers.
- “Demonstrate that you trust others.” No one wants to trust someone (or a company) that shows no trust for others. A good way to demonstrate your ability to trust is to be forgiving and generous when facing some sort of mistake or grievance. If you jump to conclusions or are swift to anger, people tend to be wary of you, not trust you. It’s the simple fact of life. The idea is to give someone the benefit of the doubt and they will trust you for your forgiving and positive nature.
- “Create relationships that are mutually beneficial.” Your customers and employees and colleagues just want to make sure they are doing the right thing by working with you. Obviously, this is more than just a cliched sentiment. You have to demonstrate that you value understanding, hard work, and dedication to your customers and product. You want to provide a service that people are proud to claim and to use. This allows for accountability and trust. At the end of the day, trust is all about showing that you care, that you want to help them. Following that, they will do the same for you.
- “Directly address issues.” It’s not how you act in times of success that prove your loyalty and trustworthiness, it’s how you respond to the tough times and the trials of life. When something negative comes along, your reaction is imperative. Handling these types of situations with ease and grace greatly impact others’ view of you and your trustworthiness. If a customer has an issue, it’s up to you and your company to do your best to solve it swiftly and politely. When you do this, you develop a reputation as reliable and useful. People will want to trust you with their services. You will make or break your customer’s experience. Trust us, you want to make it. Deliver your promises if you hope to be trusted and liked by your employees and clientele.
- “Tell the truth.” BE AN HONEST BROKER. That’s the best advice anyone can give you. Stay in integrity and be honest with yourself, your customers, your co-workers, and pretty much anyone who you interact with. If you want people to trust your brand, be honest with them. Be helpful. Don’t assume that they ‘can’t handle the truth’ or don’t want to hear it in the first place. Obviously, don’t be rude about your truths, but be open and expect the same in return. If you get caught lying, who will trust you? Literally no one. Don’t ruin your reputation by lying. Also, keep in mind that honoring your promises is apart of being truthful. Don’t promise something you can’t deliver.
- “Be flexible and patient.” This goes hand in hand with demonstrating that you can trust others. We already talked about being tolerant to mistakes, but also remember to be patient and flexible when it comes to dealing with others. Stay in a positive mindset and focus on what can be done, not what can’t be. It will do wonders. Think outside of the box in order to solve problems that warrant unorthodox answers. Be steadfast in your conviction to earn trust. It doesn’t (and won’t) happen overnight. Be patient and foster those relationships in order to build up a mutual trust.
- “Respect their time.” Trust comes with respect. When you don’t respect others, why on earth would they trust you? So, how do you do that? You learn to respect their time and efforts. Promptly return emails and calls and address all of their needs and wants. Be on time for your meetings and, subsequently, don’t go over your allotted time. In the end, respect the time parameters you two have set.
- “Deliver the unexpected.” Under promise and over deliver! You already know never to promise something you can’t live up to, but it’s always a great idea to deliver something you never actually promised. They will be delighted and satisfied with your work ethic. Go out of your way to be the best you can. Give them what they ask for and then give them more. This will go A LONG WAY in solidifying their trust and loyalty.
Trust seems simple, but in reality, it takes time and effort. It’s hard to say this one thing will work for every single company out there, but these seven tips are a great start for any leader to utilize.